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1938 Bugatti 57C, 1962 Ferrari 330 LM win Amelia Island concours

A 1938 Bugatti 57C of the Off Brothers Collection of Richland, Mich., and a 1962 Ferrari 330 LM owned by Jim Jaeger of Cincinnati, Ohio, were named Best in Show winners on Sunday at the 17th-annual Amelia Island Concours d'Elegance in Amelia Island, Fla. Amelia gives two Best in Show awards, one for elegance and one for sport.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

BMW 4 Series Convertible leaks – looking very like a 4 Series Coupe without a roof

The BMW 4 Series Convertible leaks ahead of an L.A. Debut The headline isn’t meant to suggest the roof of the new BMW 4 Series Cabriolet leaks; we’re sure it doesn’t. But, ahead of its expected debut at the Los Angles Auto Show next month, BMW’s hopes of keeping their convertible 4 Series under warps have been dashed after the BMW Blog published what are almost certainly the first official photos of BMW’s latest convertible.