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Panda Success Is Snow Joke

TO CELEBRATE the milestone of 500,000 sales over three decades, Fiat has launched a special edition of its current generation Panda 4x4. Badged ‘Antarctica’ the car boasts extra standard kit plus some unique design features and is limited to 300 examples. Available from March and priced from £14,895 the special edition Panda is, unsurprisingly, being offered in white while the car’s stand-out details include a black roof, orange detailing and 15-inch alloy wheels.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Used Land Rovers break – used Hondas don’t

The What Car Reliability Survey 2012 uses Warranties Direct data to judge the most reliable used cars. Honda came top, Land Rover bottom. What Car runs a survey every year to discover which used cars are reliable, and which aren’t, based on data on used car warranty claims from Warranty Direct.