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Citroën designers: Design students have 'golden opportunity'

Today's car design students "have got a fantastic opportunity in a very different world," say Citroën designers. Though the automotive industry has been suffering in many regions in the current economic climate, the next generation of car designers "have got a fantastic opportunity," says Andrew Cowell, Senior Design Manager at Citroën, in conversation with Car Design News at the Royal College of Art, London. "The industry will evolve quite a lot, and these guys (the students on the postgraduate Vehicle Design course) will come out into a very different world." "They'll start in a very interesting period", says Alexandre Malval, Citroën Design Director and himself a graduate from the RCA course.

Volvo will market entry-level car to rival VW Golf

Volvo plans to offer a Volkswagen Golf competitor as part of a plan to expand the automaker's product line. Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site www.autocar.co.uk. He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.

Concept Car of the Week: Mercedes-Benz VRC (1995)

The question of automobile versatility has been a real challenge for decades. Nowadays, car manufacturers keep coming up with hundreds of new segments, sub-segments, crossovers, and crossovers of crossovers... Most of them end up Jack-of-all-trades, master of none.