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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Armor-plated SUV among extravagant debuts at Top Marques Monaco show

While AutoWeek editors were pounding the pavement at the New York auto show last week, the world's silly rich were nodding polite approval at the Top Marques Monaco show. Included in the debuts were Gemballa, Fisker, Keating, Tirrito and Conquest, the latter of which showed off a ridiculously large, armor-plated SUV called the Knight XV that reportedly took organizers three hours just to maneuver it through the hall doors. Lest we forget that we're all human, Top Marques Monaco also had its “Black Friday at Wal-Mart” moments: According to organizers, Gemballa's world premiere of the Tornado was cut short after it was purchased “within 16 seconds of the show doors opening by a sheikh eager to have a piece of the action.” Full wrap-up release from Top Marques Monaco below.

Tesla-Toyota RAV4 EV: LA Catchup +video

The Tesla Toyota RAV4 EV A couple of weeks ago we ran a story on the Tesla Toyota RAV4 EV, an electric Toyota RAV4 endowed with electric car gubbins by Tesla. That’s the same Tesla in whom Toyota recently acquired a stake and provided with a factory with a capacity at least twenty times that which Tesla will ever need. We speculated when the tease came in for the electric RAV4 that maybe Toyota had plans to get Tesla to run out electric versions of all its cars at the new Tesla plant to take up the enormous slack in production numbers.