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GM claims 23-mpg average in E-ROD 1955 Chevrolet Bel Air

First introduced in 2009, the GM Performance Parts (GMPP) E-ROD program was born with the mission of creating fuel-efficient, emissions-compliant engine packages for hot-rodders. Now the program is back in the news as GMPP claims that an E-ROD-powered 1955 Bel Air returned 23 mpg on a trip from Michigan to Florida while producing emissions comparable to those of a new Camaro SS. All of that green doesn't come inexpensive--or easy.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

SRT Viper combines Time Attack package with Anodized Carbon look

SRT has just debuted a very special Viper at the New York auto show, combining the Time Attack Group with the exclusive Anodized Carbon Special Edition package. Just 50 examples of the of the SRT Viper Anodized Carbon Special Edition package will be made, with just 10 models carrying the Time Attack Group package. Like a number of special editions from Chrysler, this model emerged due to customer demand, with Chrysler taking the functional chassis and aerodynamic parts from the Viper Time Attack Special Edition and making them available in the GTS price class.