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02 03 04 05 06 santa fe steering column floor shift w/rr wiperJaguar F-Type Coupe grabs a Super Bowl Spot
Sat, 09 Nov 2013The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.
Saab back online as NEVS rebuilds the Saab Brand
Sat, 02 Feb 2013The Saab website has now come back online with NEVS (National Electric Vehicle Sweden) outlining its plans to rebuild the Saab Brand. Back in September the long-running Saab Saga was finally concluded, with the sale of what’s left of Saab after Victor Muller’s little adventure saw Saab left as nothing more than another defunct icon brand from the annuls of motoring history, with NEVS taking control of Saab. The plan is to build a range of electric cars in Trollhattan and China, initially based on the Saab 9-3 platform but eventually developing the Phoenix platform in to the basis for Saab’s future.
BMW reveals long waiting list for new i3 electric car - just for a test drive
Wed, 04 Dec 2013BMW BMW's new i3 electric car is proving so popular, punters are having to wait several months just for a test drive. This extraordinary detail was revealed last night by Ian Robertson, the company's global marketing chief (pictured above left, alongside the BMW i3 in London). Normally, test drive requests for a conventional petrol or diesel car are fulfilled on the same day when you visit a new-car showroom.