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Video paints fantasy picture for Nissan Juke

WITH VIDEO -- Nissan Canada is reaching out to the video-gamer crowd to tout its Juke small crossover. The company is running a series of video episodes on YouTube with the common theme of "Urban Legend." We know this after getting an e-mail--which may or may not be part of a cloaked marketing effort--that points us to the latest video. The Juke, which uses Nissan's global small-car platform and has a turbocharged four-cylinder engine, is arriving in showrooms now.

Car-buying confidence hits new high

THE NUMBER of people who believe they will buy a new car in the next three years has jumped to 71%, according to the latest AA Car Purchase Index; up from 55% last year. Of the 19,786 survey respondents who said they were going to buy a new car, 42% said they would choose a petrol engine, with 38% saying definitely diesel. A further 13% don’t know what fuel type they will opt for, but 7% will choose some kind of hybrid and 1% will go fully electric – a total of exactly 100 respondents.

Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.