01 02 03 04 05 06 07 08 09 Ford Escape Transfer Case At Thru 6/19/03 358065 on 2040-parts.com

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Detroit auto show: Ford pumps up the 2011 Mustang GT with 412 hp

To Ford Mustang fans, 5.0 has a special place in their hearts and Ford has delivered a new car for them to love: the 2011 Mustang GT. The 5.0-liter V8 Mustang GT will deliver 412 hp and 390 lb-ft of torque. The engine produces 83 hp per liter yet will return 25 mpg on the highway and 17 mpg in the city, according to Ford marketing boss Jim Farley.

Daimler & BYD reveal the Denza EV Concept: Beijing 2012

Denza EV Concept The partnership between Daimler and BYD in China has revealed its first fruit – the Denza EV Concept - at the Beijing Motor Show. It’s just a few weeks since we learned that Daimler and BYD had come up with a name for their joint venture in China to produce New Energy Vehicles (basically EVs). Denza – or Tengshi, in Chinese – seeks to take Daimler’s expertise in car making (and they do claim more than any other car maker on the planet) and mate it with BYD’s undoubted expertise in electric cars to build a car company that only produces new energy vehicles.