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Scrappage: US to get Cash for Clunkers

The US is to get their own Scrappage Scheme - Cash for Clunkers So even though our Scrappage Scheme is pretty flawed, it may well be having an impact – at least until the relatively modest amount set-aside for the scheme by the Government is exhausted. And now it’s the turn of the US to launch a Scrappage Schem – Cash for Clunkers. Cash for Clunkers legislation was passed yesterday in the US to try and kick-start US car sales, and give a boost to beleaguered car makers like GM and Chrysler.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Land Rover backed Race2Recovery team finishes Dakar Rally

The Race2Recovery Rally team – a group of disabled servicemen backed by Land Rover – has become the first disabled team to finish the Dakar Rally. Land Rover may have backed the Race2Recovery team in the Dakar Rally, but the real triumph is that of the team’s members as they become the first disabled team to complete the gruelling rally. In the space of just eighteen months, the Race2Recovery team has gone from a handful of disabled servicemen to a fully fledged Dakar Rally Team with 28 people, four Wildcats and a bunch of support vehicles including a pile of Discoveries for transporting the support team and equipment.