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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Jaguar Land Rover factory closure

Jaguar Land Rover are to close one of their production facilities in the Midlands JLR unions have already brokered a deal to ensure no job losses in the short term, but JLR are committed to rationalising their manufacturing across just two plants in the UK, instead of the existing three. The decision will be made about which plant to close in the next eighteen months. The most likely scenario is that JLR will close Solihull – which currently produces Land Rovers and employs 5000 people – and concentrate Land Rover production at Halewood.

New BMW X5 gets a range of M Performance goodies

The new BMW X5 gets a range of M Performance goodies It wouldn’t be a BMW unless you could make it look like it can go faster, even when it can’t. So it’s good news for buyers of the new BMW X5 that they can opt for the cheapest, and least powerful, X5 sDrive25d and adorn it with enough goodies from the new X5 M Performance option list to make it look like it’d eat an X5 M50d for breakfast. But its not just the lowliest model in the new X5 range that can have any of the new M Performance parts bolted on; BMW will be happy for you to bolt on the extras to anything from the sDrive25d to the xDrive50i.