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Ford at CES 2011

Ford has been the automotive darling of the Consumer Electronics Show for several years now. On Friday morning, Ford CEO Alan Mulally made a historic third keynote speech, during which he introduced the new Focus Electric and a host of new supporting technologies, which appear to keep Ford near the top of the technological pack. Two aspects of Ford's approach are interesting.

Who's Where: Stephane Schwarz appointed Zagato design director

Stephane Schwarz has joined Milanese design house Zagato as its design director. Born in Switzerland, raised in France and educated in Italy, Schwarz is perhaps best known for his time as Nissan Design Europe design director. He first worked with the illustrious, family-run company in September last year before recently taking up his new, full-time role.

The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.