03 04 05 Honda Pilot Coolant Bottle Reservoir Oem on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Gemballa Mistrale Porsche Panamera revealed

Gemballa has released information on the Porsche Panamera Gemballa Mistrale But there might be an answer to that quandary – turn your attention to the Porsche Panamera. Gemballa has just released preliminary details on the Gemballa Mistrale, a Porsche Panamera conversion which throws a bit of Gemballa madness at Stuttgart’s latest offering. Details are still a bit limited – and we don’t have any info yet on what Gemballa has done with the oily bits – but we do have the picture you see here, which shows the cosmetic stuff.

GM expands brake-override safety feature

General Motors is significantly expanding the use of a brake-override safety feature in its cars through the end of 2012. GM announced on Monday that it will add the software, which it also calls “enhanced smart-pedal technology,” in all of its passenger cars with automatic transmissions and electronic throttle control. The change will reduce power to the engine when both the throttle and brakes are pressed at the same time.