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New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.

Hyundai Performance Brand by 2015

The next gen Hyundai i20 will be the first performance Hyundai One Hyundai had made the tricky transition from budget to credible, there were only two routes open for progress – luxury and performance. The luxury route still looks like it will happen in the UK, with the next generation Hyundai Genesis Coupe heading our way, but we can also look forward to some proper performance cars from Hyundai too. That has been confirmed by Hyundai’s WRC boss, Michel Nandan, who told Australia’s Drive that all the money Hyundai is spending on Motorsport – including a new testing facility at the Nurburgring – is not just for the glow it will cast on Hyundai’s everyday cars, but for a new performance brand too.

Scion dealers say tiny iQ is coming in 2010

Looking to bring zip to the brand, Scion will add the iQ small car in the fall of 2010. Jack Hollis, vice president of the division, would say only that he's fighting for the car, which is slightly longer than the 105-inch Smart. But dealers say they have been told it's a done deal.