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To sell the Stingray, Chevy plans to target Porsche

Corvette says there is a substitute for Porsche. And it's the all-new 2014 Corvette Stingray hitting showrooms this fall. General Motors' Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker's biggest launches of the year.

2014 Performance Car Show Ready For Action

BRITAIN’S Best Driver’s Cars will take to the Live Action Arena at the Performance Car Show, running alongside Autosport International at Birmingham’s NEC from 9-12 January. Led by supercars such as the 468bhp Porsche 911 GT3 and the Aston Martin V12 Vantage S, ten cars will parade through the 5,000-seat Live Action Arena. Also assembling in the arena will be the Mercedes-Benz A 45 AMG, featuring the most powerful four-cylinder engine in production, as well as the Toyota GT86, Jaguar F-Type S, Porsche Cayman S and Ford Fiesta ST Mountune.

Lotus Evora by Mansory (2011) at 2011 Geneva motor show

In the avalanche of hype surrounding Lotus's future ambitions, the current range of Lotus vehicles has been largely overlooked. With this in mind, Lotus has turned to an unexpected source to inject some media buzz and visual freshness into the Evora for the 2011 Geneva motor show: Mansory. Under the slogan 'Is it always wise to customise? If you must then do it with some style' Lotus has commissioned Mansory to customise the Evora – continuing the run of controversial new moves that the firm has made under CEO Dany Bahar’s leadership. Mansory has applied its well-known carbonfibre fetish to the Lotus coupe, bringing the Evora closer to the edgy styling cues of design chief Donato Coco’s next-generation Lotus concept cars.