05 Honda Trx450r Trx 450r 450 R Gas Tank Fuel Cell W/ Petcock G on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Biggest E-Type Jaguar 50th Party…In the World!

E-Type Jaguar Silverstone Parade - the biggest in the world As you can’t have failed to notice, 2011 is the 50th Anniversary of the debut of the iconic Jaguar E-Type, dubbed the most beautiful car in the world by none other than Enzo Ferrari. Jaguar has taken every opportunity available to celebrate the half century of the car that transformed them in to a world force – for a while at least – from commemorative books to rallies to Motor Show appearances to…well, just about anywhere they could get a bit of PR. But it’s not just Jaguar who are using the E-Type’s birthday as a way of garnering a bit of press coverage and boosting their event.

Concept Car of the Week: Honda Unibox (2001)

The Tokyo motor show is famous for unusual concepts and the 2001 edition didn't disappoint, featuring some of the weirdest yet. Nissan unveiled the Nails, Toyota its Pod and Isuzu the Zen, but Honda had arguably the most intelligent concept there – the Unibox. With its square shape, truss aluminum frame, wooden floor and flat, glazed walls the Unibox sits on the fence between automobile and architecture.