05 Kawasaki Bayou 250 2x4 Frame 32160-1798 on 2040-parts.com

Bentley Bio-Fuel beckons

Bentley finds itself in this ludicrous position. Of course, the current credit problems play a big part in Bentley’s problems, either because buyers need finance to buy their cars or, more likely, the demonising of the sort of cars Bentley makes by the eco-mentalists makes them an uncomfortable buy. So Bentley has come up with a strategy to combat the ‘Planet Killing’ perception many have of its products – Bio-Fuels.

Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

The Designers, Pt 10 – Dave Marek, Honda

Car Design News launched its first-ever Car Design Review yearbook at the Geneva Motor Show, featuring the award-winning Production Car and Concept Car Designs of 2013. If you're interested in buying a copy of the 160-page yearbook this interview appears in, alongside trend reports, bespoke car design infographics and a special feature on Marcello Gandini, our inaugural Lifetime Achievement Award winner, Car Design Review can be purchased here. Name Dave MarekRole Division director, Auto design, Honda AmericasAge/nationality 56/USLocation California, USAEducation Art Center College of Design “We have a tremendous optimism at Honda right now.