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Ford creates ‘driver workload estimator’ to reduce driver distraction

Ford researchers have created a ‘driver workload estimator’ help reduce driver distraction by filtering infotainment and communication distractions. Researchers at Ford are working on a system that would use information submitted by the vehicle and the driver's body to prioritize what information can be displayed and at what time. With the ever-increasing demand for advanced infotainment systems, the chance of driver distraction has also risen as more displays and controls are integrated into the latest models.

Big Three Truck Premieres

Once just a local agricultural fair, the State Fair of Texas, Dallas, has now become the launch platform of choice for automobile manufacturers to present new trucks. Texas is an immense market for pickup trucks and this year, the Detroit Three were there, along with Toyota, to present world premieres. And for the auto executives that make the trip down, the Texas Fair is surely the easiest assignment they will get each year: people in Texas like full size trucks and buy them as personal vehicles not because they need their capacity but rather because "it's Texas here, y'know".

Flavio Manzoni to Head Ferrari Design

Flavio Manzoni, Head of Creative Design at the Volkswagen Group, is set to take on a new role as Chief of Design at Ferrari starting January 1, 2010. Manzoni, currently part of the design team headed up by Walter de'Silva, will be based at Centro Stile Ferrari and charged with creating a new brand identity for the Italian marque. He will report directly to Managing Director Amedeo Felisa.