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Geneva motor show 2010: the CAR Live blog

Welcome to the CAR Live Blog – bringing you all the action live from the 2010 Geneva motor show floor. Read on for updates of all the news, unveilings and launches as they happen 24/7, reported by Tim Pollard (TP), Ben Pulman (BP), Sarah-Jayne Harrison (SJH) and CAR reader reporter Mark Hamilton (MH) who's flown in from New Zealand especially for the show. NB We'll be adding the latest Geneva motor show posts at the top in blog format, so read from the bottom up for the correct chronology.

Who's Where: Frank Stephenson appointed Director of Design for Alfa Romeo

Frank Stephenson began his new position as Director of Design at Alfa Romeo today, CDN can reveal. Stephenson left his role as Head of the Fiat, Lancia and Commercial Vehicle Styling Center last month and is now effectively filling a role that has been unoccupied since Wolfgang Egger left to become head of Audi's Style Center. Since Lorenzo Ramaciotti has been recently appointed to a newly created position as Cheif of Design at Fiat, Stephenson's previous position is now vacant.

The Woodward Dream Cruise with Ian Callum

Try describing the Woodward Dream Cruise—a pulsing expression of Amer-ican automotive enthusiasm condensed into an endless, eight-lane traffic jam—and your audience will fall into one of two groups: The ones who shrug it off as inexplicable gasoline-fueled hysteria, or the ones who simply embrace it as the day-long automotive flash mob it is. Ian Callum, principal designer for Jaguar, falls firmly in the second camp. That's right.