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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

MG Icon SUV Concept revealed ahead of Beijing debut

MG Icon SUV heading for Beijing The MG Icon – a compact SUV Crossover – has been revealed ahead of a debut at the Beijing Motor Show. Men with beards and pipes will be dismayed at the news that there is going to be an MG SUV, but there is and it’s the MG Icon – which might be setting the bar a but high. Looking like a cross between and MGB GT and a Juke, the MG Icon is expected to share a platform with the MG5 and MG6 and be powered by the 1.5 litre four-pot SAIC used in the Chinese versions of the MG and Roewe.

Peugeot SXC crossover concept Shanghai debut

The very sexy Peugeot SXC Concept It brings home how important – actually, crucial – the car market in China has become when you learn that car makers are building cars specifically for the Chinese market. Just last week we reported BMW, in collaboration with its Chinese partner Brilliance, has taken the already ‘Made for China’ LWB BMW 5-Series and turned it in to a 5-Series plug-in hybrid. A specific car for a specific market.