07 Suzuki Gs500e Gs500 Fuel Evaporative Canister 104874 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

'Crash for cash' scams soar by 51%

THE NUMBER of "crash for cash" car insurance scams uncovered by a major insurer surged by 51% annually last year. Aviva said it had detected around 820 staged accidents in 2013, leading to some 2,200 fraudulent personal injury claims. It is pressing for tougher penalties and said that often, rather than being locked up, fraudsters end up being sentenced to community orders, which "do little" to deter them from re-offending.

Aston Martin Rapide 24hr race car (2010) unveiled

By Tim Pollard First Official Pictures 06 April 2010 09:30 Aston Martin has shown off the new race-spec version of its Rapide sports saloon. It's bound to make its competition debut at the 24-hour race at the Nurburgring on 15-16 May 2010. The Rapide will be driven by Aston CEO Ulrich Bez, who has a history of competing at the Nordschleife in his part-time role as a gentleman racer.