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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Stress and strife of the school run

SCHOOL RUN WARS are rife, with parents prepared to squabble over parking spaces and argue with their children, according to a survey. As many as 23% of mothers and fathers admitted blocking another parent in with their vehicle and 14% owned up to cutting someone up, the poll of more than 3,000 motorists by Auto Trader showed. Also, 16% of parents have argued with other mothers and fathers on the school run and 53% have had rows with their children.

Porsche big up the Panamera S E-Hybrid (video)

The Porsche Panamera S E-Hybrid (pictured) is a performance Porsche too We’ve long seen hybrids, and plug-in hybrids, as the perfect performance weapon for high-end cars, where the addition of an electric motor offers an unbeatable combination of power and economy. That’s the line that Porsche are taking with the new Panamera S E-Hybrid, and they demonstrated that recently by revealing that the new E-Hybrid managed to average 62mpg in the hands of a bunch of motoring journalists on a test day. Which is an impressive number for any car in the hands of a group of people with lead-lined right feet and clearly demonstrates that the Panamera Hybrid really can do silly mpg even in the real world.