08 Kawaski Ultra 250x Idler Pulley And Adjuster Bracket Supercharger Belt. on 2040-parts.com

Fiat 500L – Production version of Elle-Zero at Geneva 2012

The Fiat ElleZero becomes the Fiat 500L for production Fiat has confirmed that the Elle-Zero will debut at the Geneva Motor Show as the Fiat 500L Compact MPV. Earlier this month we reported that Fiat were heading to the Geneva Motor Show in March with a new compact MPV – the Fiat Elle-Zero, which they are. But instead of using the code name for the new mini MPV as the production moniker, they’ve decided the new car will join the 500 family as the Fiat 500L.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi RS3 is revealed, packs 340 hp

WITH VIDEO -- Audi has finally come clean on its RS3 Sportback, revealing photos and information about the four-door hatchback planned for European sale next March. The RS3 uses a turbocharged 2.5-liter inline five-cylinder direct-injection gasoline engine borrowed from the TT RS. The RS3 Sportback will not come to the U.S.