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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini (adsbygoogle=window.adsbygoogle||[]).push({});James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

PACE's global Portable Assisted Mobility Device project gets underway

The Partners for the Advancement of Collaborative Engineering Education (PACE) has challenged selected global college teams to design a Portable Assisted Mobility Device (PAMD) that will help solve mobility and sustainability problems within megacities in 2030. Each team of selected global colleges will consist of one Industrial Design Institution and several Engineering and Manufacturing Institutions, with students working alongside their professors and industry mentors to help develop their designs for a small power-assisted vehicle that can be taken on public transport, stowed or carried indoors.  The PAMD concepts are designed to carry one passenger and their personal items such as a briefcase or backpack. The PAMD must address the transportation issues as the population grows within a target market that the teams specify.

Porsche chief Wendelin Wiedeking resigns

Porsche chairman Wendelin Wiedeking has bowed to mounting pressure in announcing that he will step down immediately. The resignation came Thursday, following a surprise meeting of the company's supervisory board at its Weissach R&D headquarters outside of Stuttgart, Germany, on Wednesday night. Wiedeking's announcement comes after months of tense and public infighting following Porsche's failed attempt to wrest control of Volkswagen, which left it with $12.7 billion in debt, and slowing sales in key markets such as North America.