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Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Peugeot 908 RC concept (2006): first official pictures

By Phil McNamara First Official Pictures 11 August 2006 01:11 The lowdown Jaw-dropping luxury car design and a high-tech racing chassis collide in the 908 RC, Peugeot's showpiece concept for the upcoming Paris motor show. Part-limousine, part-Le Mans racer, the 186mph 908 is sure to be one of the most fascinating vehicles at Peugeot's hometown show in September. The four-door, four-seat limousine has an unusual layout reminiscent of the Ferrari Mondial, with an engine mounted behind the back seats.

Mazda's new design strategy revealed in autumn 2010

By Tim Pollard Motor Industry 22 June 2010 21:56 Mazda will show off its first 'post-Nagare' concept car in autumn 2010 – providing a glimpse into the future design strategy under the new styling boss. Nagare has been the design mantra at Mazda since the series of concepts kicked off in 2006 with the eponymous show car, each influenced by flowing waves and patterns from nature. But since the departure of design chief Laurens van den Acker, who defected to Renault, the Japanese company is looking for a fresh direction, CAR understands.So when will we see the new Mazda design concept?At a Mazda 'Design Forum' to be held in Italy in September 2010.