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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

British EV prototype competes for $10m prize

A Silverstone-based company has emerged as the only British (and European) contender for the $10m Automotive X-Prize, a competition to find the most environmentally friendly car on the planet. Delta Motorsport’s E-4 Coupe concept has been accepted into the next stage of the X-Prize competition and the company now has to prepare a fully functioning prototype. Backed by an American insurance company, the X-Prize was set up to 'inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change'.

Autoweek in review: What you might have missed

Here's a look at some big stories that you might have missed this week: -- The Detroit auto show opened to the media this week, with big reveals of the Dodge Dart, the Ford Fusion, the Cadillac ATS and two Chevrolet concepts. See all our coverage here. http://www.autoweek.com/section/detroit -- Autoweek editors announced their show favorites, crowning the Ford Fusion, Acura NSX concept, Dodge Dart and Porsche 911 Cabriolet with the Editors' Choice Awards.