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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Kia Naimo concept at the Seoul auto show explores an electric-powered city car

Kia continues to explore its electric-car capabilities with the Naimo small-car concept, unveiled on Thursday at the Seoul motor show. The boxy, four-seat Naimo fits into the B-size class, which includes cars such as the Honda Fit, the Toyota Yaris, the Ford Fiesta and the Chevrolet Sonic. The Naimo is 153.2 inches long and has a wheelbase of 104.2 inches.

BMW designer Schaffer to lead U.S. studio

Laurenz Schaffer, an 11-year veteran of BMW AG's design staff, will take charge of the automaker's studio in California on Dec. 1. He will replace Verena Kloos, 48, as president of DesignworksUSA.