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Mitusbishi Outlander GT – New York update

The Mitsubishi Outlander GT Concept will go in to production - expect it in the UK in January 2010 Tagged as a Concept Car when Mitsubishi revealed the first information last week, it has now been confirmed that the Outlander GT will go in to production. It will lose a few of the Concept-Cutie bits, such as the ventilated Brembos and the Oz wheels, but apart from that it will be produced pretty much unchanged. I wasn’t too sure about the Lancer nose when it first came in (although it has grown on me) but it does suit the Outlander GT.

Subaru VIZIV Concept & new Subaru Forester at Geneva 2013

Subaru are debuting a new crossover/SUV concept at the Geneva Motor Show as well as the new Subaru Forester and Outback diesel CVT. Subaru are heading to the 2013 Geneva Motor Show with a new crossover concept  - Subaru VIZIV Concept – but has failed to give us any real information. So we don’t know if the VIZIV (the name is supposed to mean ‘Vision for Innovation) is a replacement on the way for a current Subaru, or an all new car.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.