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BMW and Local Motors announce contest winners
Wed, 07 Nov 2012BMW and Local Motors have announced the winning ideas in the Urban Driving Experience Challenge after phase one of the contest closed on 16 October. Anthony Franze of Australia won first prize and a cash award of $7,500 with his design for a premium car sharing service called ‘BMW Reward Me.' He also earned himself a trip to Munich, Germany, to meet with the head of BMW's Group Research and Technology, Dr. Christoph Grote.
Amazing barn-find auction totals £1m
Tue, 15 Apr 2014THE LARGEST collection of ‘barn find’ cars ever assembled in one auction has raised more than £1 million. The auction, which included amazing and rare lots including Aston Martins and Jaguars, was the first of its kind and took place at Silverstone Auctions’ Practical Classics Restoration Show. More than 85% of the cars put up for sale have found new owners.
Jaguar F-Type: Fearless
Fri, 06 Jul 2012Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.