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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Porsche 918 Spyder: Pre-production prototype revealed

Porsche 918 Spyder Prototype Porsche has revealed the pre-production prototype of the 918 Spyder hybrid supercar, successor to the Carrera GT. The Porsche 918 Spyder – Porsche’s successor to the Carrera GT – is now entering the final stage of its development with the reveal of the Porsche 918 Spyder Prototype. If you look through the camouflage Porsche has given the 918 – a camouflage inspired by the Porsche 917 Racing livery – you can see the changes Porsche has made to the original concept and what will, in all probability, be the final look for the 918.

Show Review: Art Center Car Classic 2007

For those of you who haven't yet attended, Art Center's Car Classic is rapidly becoming the talk of the concours circuit. Held during the middle of the summer trimester at the main Hillside campus in Pasadena, it was started just three years ago and is gaining quite a following not only because of its intimate setting in which to admire the cars but also because attendees rub shoulder-to-shoulder with a variety of current and past industry designers and celebrities. To this fellow automotive enthusiast and Art Center alumnus at least, the Car Classic likens itself most to Lord March's Festival of Speed and Goodwood Revival in the UK.