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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Mercedes Teases Its 911 Rival Ahead Of Autumn Launch

MERCEDES has released teaser images of its hotly anticipated new Porsche 911 rival. The German firm has dropped the familiar ‘Benz’ element of its name, with the car being called simply the Mercedes-AMG GT. Name and cabin layout aside, Mercedes is giving little away as to the car’s looks and motive power.

Range Rover Evoque Convertible NOT going in to production. Thankfully.

It seems Land Rover is having second thoughts about making the Range Rover Evoque Convertible – shown at Geneva 2012 – in to a production model. But the one model we really couldn’t find a lot of positives in was the Range Rover Evoque Convertible – which arrived as a concept at the 2012 Geneva Motor Show – looking like the ultimate statement of Chav central for Tango’d ‘Ladies’ who lunch, from Brentwood via Surrey and up to Cheshire. We understood Land Rover’s impetus – they thought there’d be a market for a drop-top Evoque – but it really was a step too far for Land Rover to go.