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VW launches 'Think Blue' campaign to pitch green initiatives
Mon, 23 May 2011Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.
Fiat 500 – kind to animals and the environment!
Tue, 30 Jun 2009Not just a Fiat 500 crash - a Fiat Panda crash too! But Fiat is really on a roll at the moment, and has obviously taken as much care with its Ad Agency as it has with its strategy to take over the car world. The result is a set of adverts that promote the safety of the little Fiat 500 and the environmental impact of the Fiat range, in a set of creative ads featuring a Fiat 500 crash test involving a Giant Panda, a Walrus and a Penguin.
Porsche at Geneva: Porsche 918 Spyder +Video
Thu, 04 Mar 2010The Porsche 918 Spyder arrives on the floor at Geneva As we said the other day when we reported on the Porsche 918 Spyder reveal at Geneva, we really didn’t see this coming. We all know that Porsche are playing with Hybrid tech on their road cars – the Porsche Cayenne Hybrid is here and the Porsche Panamera Hybrid on the way – and have even had a play with a hybrid track car – the Porsche 911 GT3 R. But a Hypercar – a likely replacement for the Porsche Carrera GT – is a real surprise.