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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Creapole: creating the next generation of creative designers

As the automotive industry continues to look towards other design disciplines for inspiration and ideas, French design school Creapole is increasingly well positioned to cater for their needs. While relatively small, Creapole's range of courses – which as well as Transport Design includes Product Design, Fashion, Art Design, Visual Communication, Movie and Video Game Animation, and Interior Architecture – gives its students experience in a broad range of creative media. The foundations of Creapole's success lie in its hands-on approach not only to teaching, but also to the tools used by its students.

Toyota Fuel Cell Sedan

The exterior design of the Toyota Fuel Cell Sedan has been unveiled and, much to our disappointment, it appears to be a productionized version of last year's FCV concept, a car we felt one of the least impressive of 2013 in terms of design resolution. The Fuel Cell Sedan retains the FCV's gaping lower mask gills that appear to be blanked-off in this instance. They lend the car a very aggressive, hungry face – surely a negative message for a car that majors on a technology that promises to be incredibly efficient and environmentally-friendly.