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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Parents 'risking kids' lives' on defective tyres

MORE THAN 30% of parents are ferrying their most precious cargo around on illegal tyres, a new study has found. Road safety charity TyreSafe has reported that one of its members carried out a study at a Shropshire primary school, where almost a third of the cars dropping children off at school were wearing tyres that were either past their wear markers, were incorrectly inflated, had bulges or cuts, or had foreign objects sticking out of them. “The start of the new academic year means that we will be experiencing many more cars on the roads, particularly at peak times of the day,” comments Stuart Jackson, chairman, TyreSafe.

Fritz Henderson removed as GM CEO

General Motors' board of directors ousted CEO Fritz Henderson after eight months, saying it wanted to chart a new course as the biggest U.S. automaker pushes ahead with its restructuring. Chairman Ed Whitacre, 68, will succeed Henderson on an interim basis while a search for a new president and CEO starts immediately, Whitacre said at a press conference on Tuesday.