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Building the brand identity of Brazil's home-grown off-roader

Ford's South American design studio in Camaçari, Brazil, has already completed two 'One Ford' global projects, the EcoSport crossover, and the Ka compact. But the replacement for the Troller T4, a basic 4x4 solely for the Brazilian market, has presented a different challenge to the design team led by Joao Marcos Ramos. In 1994, Troller began building tough rally-raid 4x4s for local motor sport events.

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

O'Sullivan unhurt after supercar crash

SNOOKER ACE Ronnie O'Sullivan escaped unscathed from a car crash as he travelled home from defeat in the Dafabet World Championship final. The five-times world champion and his six-year-old son, Ronnie Jnr, were travelling in a two-seater Audi R8 sports car when it spun out of control on the M1 near Leicester at around 1.30am. Neither suffered serious injuries but they were understood to have been left "shaken" after pulling themselves out of the wreckage.