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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Survey reveals in-car climate clashes

CLIMATE change isn’t just leading to arguments in politics – it’s causing heat in cars, too, because it seems men and women simply can’t agree on what temperature to set. A new study from Kwik Fit has revealed that 52% of couples whose cars have air conditioning argue over what temperature to set it at, and it’s usually men who want it cooler than their female companions. And as many as 250,000 drivers across the country say their air-con preferences are so different to their partner’s that they simply have to keep the system turned off to avoid bust-ups.

Audi will use E-tron name for electric cars

Audi plans to use the E-tron designation for its electric vehicles. Audi cars will carry the E-tron logo on their rear, similar to the way models now bear the "quattro" designation. Audi plans to produce an initial run of 100 units of its E-tron electric sports car at its factory in Ingolstadt, Germany, in 2012.