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New GM chairman Whitacre to be featured in TV ad campaign

General Motors Co. will launch a broad post-bankruptcy advertising campaign next week with an introductory TV spot featuring new Chairman Ed Whitacre, sources familiar with the plan said on Wednesday. The ad is expected to last 60 seconds and was created by the ad agency McCann-Erickson Worldwide.

Ford Fiesta Titanium Individual and revised Fiesta range launched

The new top of the range Ford Fiesta Titanium Individual Despite the success – or perhaps because of it – Ford are having a play around with the Fiesta range and adding a new model at the top – the Fiesta Titanium Individual. The new Fiesta lineup now consists of Studio, Edge, ECOnetic, Zetec, Titanium and Zetec S, with the Individual standing at the top. The Studio now comes as either a three or five doors and gets electric windows thrown in; the new Edge range gets AirCon as standard as does the ECOnetic (something we asked for when we did the Fiesta ECOnetic review – Ford must have been listening again?

Volvo S60 Polestar Gothenburg debut

The Volvo S60 Polestar – a BMW M3 basher – is due to debut in Gothenburg on 16th June 2012 and could get as much as 500bhp. Yes, Volvo are busy downsizing their engines and trying to up the quality perception of their cars at the same time, in an aim to join the proper premium club inhabited by the likes of BMW, Mercedes, Audi and Jaguar. But that doesn’t mean Volvo should forsake performance in their cars, because even if performance models are not the bread and butter for premium car makers they are the golden halo that casts a premium gloss on lesser models.