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Vauxhall launches speed limit detectors on Insignia (2008)

By Tim Pollard First Official Pictures 19 June 2008 07:53 Vauxhall's new Insignia will be the first of a wave of cars to have a forward-facing camera that can read road signs. The optional kit will detect speed limit and no overtaking signs – and flash up a reminder to the driver on the dashboard.GM calls the tech, which will be launched in early 2009, Traffic Sign Recognition and it uses a small, wide-angled camera system supplied by Hella. It sits at the top of the windscreen near the rain sensors and rear-view mirror, scanning the road ahead taking 30 photos per second.It's 1984 all over again...With a range of 100 metres, the camera focuses on circular patterns and then interprets the numbers inside by contour comparison; if a match is found on the software's database, that road sign will be flashed up in the driver's binnacle.The front-facing camera is also used as a lane departure warning system, alerting the driver if they unintentionally swerve out of their lane on a motorway.Cars with cameras: a growing trendMore and more manufacturers are fitting cameras to their cars nowadays and you can expect a flood of systems like the Insignia's to be launched in 2009, including the new BMW 5-series.CAR tried out these new systems on Bosch prototypes in 2007.

Automakers need love, not just quality, Strategic Vision study shows

Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.