1952 Edmunds Hi Speed Performance Ford Lincoln Mercury Color Sales Brochure Rare on 2040-parts.com
Frankfort, New York, US
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True Genuine Vintage Circa 1952 Four Page Color Sales Brochure for Eddie Edmunds HI-Speed Power Equipment. UNLEASH THAT SENSATIONAL POWER. Dramatic Color Bengal Tiger on Cover. Specific market is the Ford Lincoln Mercury Owners for this Scarce Brochure. There is only one thing more scarce than finding Edmunds Hi-Compression Aluminum Heads and Dual Intakes and that is the Sales Brochures for them! Extremely Scarce to find. I know Literature dealers that have several tons of auto paper but they do not have this piece. Excellent Condition. 4 Pages Folded. Measures 8.5" x 5.5". Eddie Edmunds was a High Performance Expert that was way ahead of his time back in the early 1950s. Performance Historians will probably debate a lot on the Edmunds Legend which is shrouded in mystery as so little is known. From what little I know, it goes like this. Eddie Edmunds' foresight was not with the racer but with the regular "Joe" who purchased ordinary cars of the time such as Hudson, Packard, Nash, Lincoln, Mercury, Lincoln, Kaiser Frazer and all other Domestic Makes. He wanted to fit brand new cars with his products which basically consisted of three major components of the engine: Dual Carburetors, Hi Compression Heads and Bird Bath Style Air Cleaners to match the carbs. He secured a loan with the Federal Government with which he purchased a large warehouse on Stoner Avenue in Los Angeles. Interesting enough the building is shown on the back of this brochure yet with a Valley Stream, New York Address. It is rumored that Edmunds employed up to 50 workers during this "Hey Day" and cranked out his products. There are documented photos that show Edmunds standing along stacks of aluminum heads during this time. His wife at the time was a graphic artist who was most likely involved in the production of these Brochures which were quite unusual back then. The sad part of the story is that Edmunds, although ahead of his time, was also out of time. He defaulted on the government loan and went bankrupt. By 1959, he had totally disappeared from the Performance Euipment manufacturing altogether. In fact from 1959-1969 (his death), no one really knows anything about the man. It is particularly sad to note that this was a man that should have enjoyed a dynasty like the Iskendarians and the Edelbrocks, but did not. Many surmise that his products did not meet the quality and/or government specs and others felt that his reported lifestyle of booze and women did him in, or maybe it was a combination of both. It is reported that his inventory was either sold off or melted down for scrap. Today it is extremely scarce to find an Edmunds intake or head. If you do it is usually for large money. Many Speed shops that have them actually use them as wall hangers as opposed to putting them on engines. This particular sales pimarketed to the Ford, Lincoln Mercury owners as shown by the dramatic full color Tiger on the front cover. Very Clever Advertising. Please note that I will be listing several other Edmunds sales brochures that for Kaiser Frazer, Packard, Nash, etc. I have recently come across what may actually be the best (and perhaps most complete) Edmunds Sales Brochure Collection in existence. I will running each individually to cater to each marque. Edmunds was a creative marketeer as the brochures show. He extensively used bar graphs, color, artist drawings of his products, emotion-filled faces, a B&W Photo of himself, a picture of his factory as well as the Edmunds "Coat of Arms" on almost all of his Brochures. This is a Rare Collectible. A Nice addition to any early Hi-Performance Memorabilia Collection. It is fresh to the market and hasn't been hauled back & forth to Hershey or Carlisle 14 times. Shipping is flat rate envelope for $5.25 anywhere in the U.S.A. Additional will be required for shipping outside the USA. Thanks for checking out our eBay site. We list thousands of different car collectible items weekly and drive old iron daily. Save $ with combined shipping on Multiple Purchases!
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