1956 Chevy 210 & 150 Also 1957 150 Paint Dividers!!! on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

‘Imported from Detroit’ 300C goes AWD

The Chrysler 300C John Varvatos Limited Edition is returning for 2014. For the first time, it will be offered with all-wheel drive with an active transfer case and front-axle disconnect for better fuel economy. Fashion icon Varvatos put his stamp of approval on the special edition slab-sided sedan.

BYD E6 – Detroit show and going to America

The Electric BYD E6 will go on sale in the US this year at $40k BYD is a Chinese car maker very much on the up. They’ve gone from building no cars at all in 2001 to the fourth biggest car maker in China by 2009. That massive growth has lead to BYD’s founder Wang Chaunfu becoming the richest man in China.