1957 Chevy Glove Box, Redy For Paint on 2040-parts.com

Ferrari California HELE: Paris Motor Show 2010

The Ferrari California HELE Not surprisingly, most of the Ferrari focus at the Paris Motor Show has been on the Ferrari SA APERTA, the 599 Roadster making its first appearance. But the SA APERTA isn’t the only new Ferrari on Ferrari’s stand in Paris. Ferrari has brought along the Ferrari California HELE to Paris (and no, we don’t know why Ferrari suddenly find it necessary to SHOUT their car names), which is about as close as you’ll get to an Eco Ferrari.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

One Lap of the Web: a diesel Audi, a mint Alfa and a Honda-powered Peugeot

-- Ever wondered how a Peugeot 106 with a Honda CBR900 engine sitting midships would perform at the track? Well, we have. A number of times just today before lunch, in fact.