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Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.
Zagato celebrates Aston Martin Centenary with Zagato DBS & DB9 Spyder
Sun, 21 Jul 2013The Aston Martin e DBS Coupé Zagato Centennial (pictured, built for a Japanese entreprenuer Zagato and Aston Martin have a long history of working together to produce very special limited editions of AML cars, from the beautiful DB4 Zagato to the recent V12 Zagato. So it’s entirely appropriate – as this is Aston Martin’s Centenary year – that Zagato produce an Aston Martin Special Edition to mark the event. In fact, they’ve gone one better by producing two special Astons for the centenary – the Aston Martin DBS Coupe Centennial and the Aston Martin DB9 Spyder Centennial.
Williams F1 sells Williams Hybrid Power to GKN for £8 million
Mon, 07 Apr 2014GKN have bought williams Hybrid Power in an £8 deal Back in 2010 we reported on a flywheel developed by Williams F1 that recoups energy from braking, and was fitted to a Porsche 911 GT3 to give an extra boost of power. Williams F1 developed the Flywheel technology with a start-up company, which it bought out for £1.5 million in 2010, and now that company – which became Williams Hybrid Power – has been sold to GKN in a deal worth £8 million – and a share of sales revenue going forward – and is being renamed GKN Hybrid Power. The plan is to use the flywheel technology to reduce fuel consumption of transport that is constantly stopping and starting – it’s currently being used on a bus operating in London – and Williams expect it could cut fuel use by up to 30 per cent.