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Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.

White House pushes for Friday deal on fuel-economy regulations

The White House wants to announce as early as Friday that it has reached agreement with most automakers on a plan to raise corporate average fuel economy targets to 54.5 mpg by 2025, manufacturers' representatives said Wednesday. While no automakers have signed on to the Obama administration plan yet, most--including Ford, Toyota, General Motors and Chrysler--are generally supportive and intend to do so, the industry officials said. Each manufacturer is trying to iron out technical issues with the White House before endorsing the proposal.

Ford earns $2.6 billion in first quarter

Ford, helped by new models, rising U.S. sales, and a rebound in Europe, reported a first-quarter profit of $2.6 billion today. In the first quarter of 2010, Ford earned just over $2 billion.