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Detroit Auto Show: Volvo S60 sedan

Showing a new direction inspired by Scandinavian design, Volvo displayed a concept vehicle at the Detroit Auto Show that previews the new S60 sedan, due in 18 months. The car has a new face--with angled headlamps, a coupe roofline and no B-pillar--and an interior with the "environment of a modern Scandinavian living room," said Steve Mattin, Volvo senior vice president of design. The car's more emotional look is part of a longer-term strategy to give Volvo a more exciting image in the United States through changes in product design and marketing, said Stephen Odell, CEO of Volvo Car Corp.

Honda – made in the UK

Honda's new TV ad focuses on its UK manufacturing Car makers have had a torrid time in the last year or so. And the natural reaction has been to cut costs where they can. That has seen a downturn in the advertising budgets available to car makers, which in the end will be self-defeating.

At the Detroit Auto Show, Lincoln gets a C

Hoping to attract younger buyers, Ford's Lincoln division unveiled the Lincoln C concept at the Detroit Auto Show this week, a car Lincoln calls a big idea for a small luxury car. Ford's vision: a small, more fuel-efficient car for congested urban areas and compact parking spaces that still provides driver and passengers with luxury and comfort of larger sedans. "Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life," said Peter Horbury, executive director of Design, The Americas.