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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Ford offers $1m of design scholarships in memory of William Clay Ford

Ford Motor Company has put aside $1million to be awarded in automotive design scholarships over the next 20 years in order to commemorate the life of William Clay Ford who passed away on Sunday. The Ford Fund will release $10,000 each to five college sophomores or juniors per year who are following a career in car design. William Clay Ford was the last surviving grandchild of company founder Henry Ford and design was his lifelong passion.

Rinspeed XchangE concept previews cabin of self-driving cars

Ever wondered what you'll be doing in your car once cars become driverless? We'd probably just sit in the back seat and read the financial section of the paper (on some kind of transparent tablet computer, of course) to see how our Tesla shares are doing and make small talk about the weather with our imaginary chauffeur named James in a faux British accent, asking him to pass the Grey Poupon from time to time. But unlike us, coachbuilder Rinspeed is actually taking the yet-to-materialize issue seriously, and at the upcoming Geneva Auto Show it will debut its XchangE concept.