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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ford overhauls plans for the U.S. C-Max to go with fewer seats, all hybrids

Ford has shifted gears on its plans for the C-Max wagon in the United States and will now sell only the five-seat version with hybrid and plug-in hybrid powertrains, beginning in 2012. Ford has canceled plans to sell the seven-seat version of the C-Max with a conventional gasoline engine in the States. Ford will call the car the C-Max hybrid, and C-Max Energi will be the name of the plug-in version.

Small but safe: the Fiat 500

By Ben Pulman Motor Industry 31 August 2007 10:29 Fiat’s new baby, the 500, has just achieved a full five-star Euro NCAP rating for adult safety. The 500's score of 35 points puts it ahead of cars like the Mini and Renault Clio while the 500’s closest rival, the Renault Twingo, only achieved four stars in the latest tests. The 500’s 35 points bettered the Twingo’s 28, as did its 14 point to the Renault’s 11 for pedestrian safety (though both ratings are equivalent to two stars).