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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Bentley Celebrates Strong Finish At Mille Miglia

YOU can be forgiven for thinking Jaguar stole the Mille Miglia spotlight this year, what with its roster of celebrities driving a brace of desirable racers, but Bentley was the other British brand tearing across the Italian countryside. The Crewe-based luxury car maker fielded a handful of iconic pre-war models and, after the four-day, 1,700km marathon, the firm secured its best position to date with one of its iconic 4 ½ Litre supercharged Bentley Blowers. Rolf Frech, Bentley’s Member of the Board for Engineering and Jerome D’Ambrosio, finished in 73rd position out of the 438 cars that took part.

College Exhibition: Royal College of Art Vehicle Design students prepare for the The Show 2004

June 16, 2004 - Final year students at London's Royal College of Art postgraduate Vehicle Design course are preparing for their annual degree show. The design concepts exhibited by the 17 graduating students explore themes for future mobility, including: A public bike using new plastic forming technologies, a three-wheeled motorcycle for Aprilia, and a mobile living space that solves the probems of commuting by moving the home close to the workplace. Heung Soo Kim's coupe concept explores 'light as communication', with intuitive gestural driver controls, simplified instrumentation using color-coded indicators and exterior lamp elements embedded within the vehicle's glass surfaces.