1974 Kawasaki Ks125 - Front Sprocket on 2040-parts.com

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

Lotus Evora Sports Racer (2013) first picture

This is the new 2013 Lotus Evora Sport Racer. Available in either standard Evora or supercharged 'S' form, the Sport Racer gets unique paint schemes, a wealth of optional extras thrown in – and a price cut to boot. Usually, less is more with Lotuses.

Williams F1 sells Williams Hybrid Power to GKN for £8 million

GKN have bought williams Hybrid Power in an £8 deal Back in 2010 we reported on a flywheel developed by Williams F1 that recoups energy from braking, and was fitted to a Porsche 911 GT3 to give an extra boost of power. Williams F1 developed the Flywheel technology with a start-up company, which it bought out for £1.5 million in 2010, and now that company – which became Williams Hybrid Power – has been sold to GKN in a deal worth £8 million – and a share of sales revenue going forward – and is being renamed GKN Hybrid Power. The plan is to use the flywheel technology to reduce fuel consumption of transport that is constantly stopping and starting – it’s currently being used on a bus operating in London – and  Williams expect it could cut fuel use by up to 30 per cent.