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Interior Motives China Conference 2011 – Day 2

Following on from the colorful discussions started yesterday, delegates returned to the Millennium Hotel in Shanghai for the second and final – and no less thought-provoking – day. Again the context for the discussion was 'The challenge of being different: establishing a local design direction for China's maturing market', with the day segmented into three distinct topics. David Muyres: As a car manufacturer, what's next?

Who's Where: Gorden Wagener to head Mercedes Advanced Design NA

German designer Gorden Wagener, 37, has been appointed President of Mercedes-Benz Advanced Design of North America. Beginning his new position on January 1. 2006, Wagener now focuses on products specifically for North America, including production and show cars as well as advanced projects.

Toyota Auris Hybrid – Frankfurt debut

The Toyota Auris Hybrid will be at Frankfurt Toyota are calling this the first application of their Hybrid Synergy Drive in a mainstream model. Which makes us wonder if Toyota don’t consider the Prius a mainstream model. They’re also calling this a concept, but we know that Toyota will be producing the Auris Hybrid in the UK next year, so take this as a pretty much production-ready car.