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Lincoln MKR concept

By Tim Pollard Motor Shows 02 January 2007 11:49 Lincoln MKR Concept: the lowdown Lincoln will slide the wraps off its answer to the Mercedes CLS at the Detroit Motor Show next week: this luxurious and wedgy MKR concept. It’s the work of ex-Volvo British designer Peter Horbury, who now heads Ford’s Amercian design division, and hints at how Lincolns will look in the years ahead: the Viking-hat grille is straddled by pencil-thin LED headlights, while the flanks of the car are notably uncluttered. Don’t expect to see the 21-inch wheels and ‘Lincoln star’ patterns in the tyre treads on production cars any time soon, though.

Seat Altea Freetrack Concept

By Ben Barry Motor Shows 08 March 2007 11:42 What’s this, yet another crossover? Yes, what with the world going crossover crazy, Seat is the latest to jump on the bandwagon, unveiling the Altea Freetrack concept at Geneva – an important step as the brand currently has no four-wheel drive models in its line-up. Seat has also been lacking the edge that made it such a promising brand of late, and the Freetrack is a statement that it’s keen to get back on track.

Lincoln gets own design studio

Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.