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Jaguar F-Type Configurator LIVE

The online configurator for the new Jaguar F-Type is now live. Our Jaguar F-Type V8 S ended up costing £91,440. The F-Type configurator is a decent effort with just about everything speccable – and viewable as you spec it up – from colours and wheels to active exhaust and flat bottomed steering wheel.

Jaguar at Le Mans – the Cat returns

Jaguar returns to Le Mans for 2010 (click for bigger image) 2010 marks the 75th anniversary of Jaguar and a close look at the state of Jaguar after so long in the business of making cars sees it in better shape than at any time for the last forty years. The current range of cars – soon to be joined on the road by the new Jaguar XJ – is the best on offer for a generation, and there’s a new feel about Jaguar; confident; forward looking; innovative. Jaguar is quickly become a desirable marque once more, and the future plans for Jaguar seem set to cement that growing feeling.

Umea University students complete Saab collaboration project

A selection of first-year students from Sweden's Umea University have completed a 10-week collaborative design project with Saab. Tasked with exploring new directions for the brand, students were encouraged to investigate the interplay of brand and identity. Each of them was assigned a non-automotive brand to reflect on parallels that could be established between that brand and Saab, whilst also capturing the essence of the Swedish carmaker through their project's concept, its proportions, surface language, details, graphics, functionality and material choices.